Lea Prevel Katsanis

Lea Prevel Katsanis

Concordia University Montréal - Montreal / Canada
Business & Management / Marketing
AD Scientific Index ID: 606650
Université Concordia
person_outline Lea Prevel Katsanis's MOST POPULAR ARTICLES
1-) Understanding brand equity for successful brand extensionDA Pitta, LP KatsanisJournal of consumer marketing, 19959031995
2-) A model of brand and country effects on quality dimensions: issues and implicationsMV Thakor, LP KatsanisJournal of International Consumer Marketing 9 (3), 79-100, 19972631997
3-) Identification of global consumer segments: A behavioral frameworkSS Hassan, LP KatsanisJournal of International Consumer Marketing 3 (2), 11-28, 19911681991
4-) Global market segmentation strategies and trendsSS Hassan, LP KatsanisGlobalization of consumer markets, 47-62, 20141462014
5-) Do unmentionable products still exist? An empirical investigationL Prevel KatsanisJournal of Product & Brand Management 3 (4), 5-14, 1994811994