Leandro Guissoni

Leandro Guissoni

Escola Brasileira de Administração Pública e de Empresas Fundação Getulio Vargas - Rio de Janeiro / Brazil
Business & Management / Marketing
AD Scientific Index ID: 4662774
Brazilian School of Public and Business Administration Getulio Vargas Foundation
person_outline Leandro Guissoni's MOST POPULAR ARTICLES
1-) Consumer brand marketing through full-and self-service channels in an emerging economy R Venkatesan, P Farris, LA Guissoni, MF Neves Journal of Retailing 91 (4), 644-659, 2015 452015
2-) Varejo: competitividade e inovação D Botelho, L Guissoni Revista de Administração de Empresas 56, 596-599, 2016 382016
3-) Measuring and managing customer engagement value through the customer journey R Venkatesan, JA Petersen, L Guissoni Customer engagement marketing, 53-74, 2018 282018
4-) Omnichannel: uma gestão integradaLA GuissoniGV-executivo 16 (1), 24-27, 2017302017
5-) Is category management in small supermarkets worth the effort?LA Guissoni, MA Consoli, JM RodriguesRevista de Administração de Empresas 53, 592-603, 2013262013