Lee Eun Mi

Dongseo University - Busan / South Korea

Business & Management / Marketing

AD Scientific Index ID: 432407

동서대학교

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Lee Eun Mi's MOST POPULAR ARTICLES

1-) Employee perception of CSR activities: Its antecedents and consequencesEM Lee, SY Park, HJ LeeJournal of business research 66 (10), 1716-1724, 20136662013

2-) Does perceived consumer fit matter in corporate social responsibility issues?EM Lee, SY Park, MI Rapert, CL NewmanJournal of Business Research 65 (11), 1558-1564, 20123122012

3-) Consumer receptivity to green ads: A test of green claim types and the role of individual consumer characteristics for green ad responseEM Tucker, NJ Rifon, EM Lee, BB ReeceJournal of Advertising 41 (4), 9-23, 20121472012

4-) Congruence between brand personality and self-image, and the mediating roles of satisfaction and consumer-brand relationship on brand loyaltySY Park, EM LeeACR Asia-Pacific Advances, 20051632005

5-) The effect of customer citizenship in corporate social responsibility (CSR) activities on purchase intention: the important role of the CSR imageEM Lee, SJ YoonSocial Responsibility Journal 14 (4), 753-763, 2018622018

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