Leigh Mcalister

Leigh Mcalister

University of Texas Austin - Austin / United States
Business & Management / Marketing
AD Scientific Index ID: 1640991
University of Texas at Austin
person_outline Leigh Mcalister's MOST POPULAR ARTICLES
1-) Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction Journal of marketing research 35 (2), 166-176, 1998
2-) A dynamic attribute satiation model of variety-seeking behavior Journal of consumer research 9 (2), 141-150, 1982
3-) Promotion signal: proxy for a price cut? Journal of consumer research 17 (1), 74-81, 1990
4-) Linking brand equity to customer equity Journal of service research 9 (2), 125-138, 2006
5-) Linking brand equity to customer equityRP Leone, VR Rao, KL Keller, AM Luo, L McAlister, R SrivastavaJournal of service research 9 (2), 125-138, 20067452006