Leila Hamzaoui Essoussi

Leila Hamzaoui Essoussi

Université d'Ottawa - Ottawa / Canada
Business & Management / Marketing
AD Scientific Index ID: 658073
University of Ottawa
person_outline Leila Hamzaoui Essoussi's MOST POPULAR ARTICLES
1-) New or recycled products: how much are consumers willing to pay?L Hamzaoui Essoussi, JD LintonJournal of Consumer Marketing 27 (5), 458-468, 20103962010
2-) Decision making process of community organic food consumers: an exploratory studyL Hamzaoui Essoussi, M ZahafJournal of Consumer Marketing 25 (2), 95-104, 20083932008
3-) SME brand building and management: an exploratory studyM Spence, L Hamzaoui EssoussiEuropean Journal of Marketing 44 (7/8), 1037-1054, 20103252010
4-) Consumers\' product evaluations in emerging markets: does country of design, country of manufacture, or brand image matter?L Hamzaoui Essoussi, D MerunkaInternational Marketing Review 24 (4), 409-426, 20073452007
5-) Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicalityL Hamzaoui-Essoussi, D Merunka, B BartikowskiJournal of Business Research 64 (9), 973-978, 20112382011