Leila Kasiri

Leila Kasiri

Putra Business School - Selangor / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 4460396
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person_outline Leila Kasiri's MOST POPULAR ARTICLES
1-) Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty,Journal of Retailing and Consumer Services 35, 91-97, 2017 -
2-) Standardization, customization, and customer loyalty in service industry,Journal of Marketing Analytics 4, 66-76, 2016 -