Lena Steinhoff

Lena Steinhoff

Universität Rostock - Rostock / Germany
Business & Management / Marketing
AD Scientific Index ID: 1786881
University of Rostock
person_outline Lena Steinhoff's MOST POPULAR ARTICLES
1-) Online relationship marketing Journal of the Academy of marketing science 47, 369-393, 2019
2-) Understanding loyalty program effectiveness: managing target and bystander effects Journal of the Academy of Marketing Science 44, 88-107, 2016
3-) An emerging theory of loyalty program dynamics Journal of the Academy of Marketing Science 49 (1), 71-95, 2021
4-) Toward a comprehensive framework of value proposition development: From strategy to implementation Industrial marketing management 87, 244-255, 2020
5-) Managing the bright and dark sides of status endowment in hierarchical loyalty programs Journal of Service Research 18 (2), 210-228, 2015