Leonard Lee

Leonard Lee

National University of Singapore - Queenstown / Singapore
Business & Management / Marketing
AD Scientific Index ID: 463136
Universiti Nasional Singapura
person_outline Leonard Lee's MOST POPULAR ARTICLES
1-) Try It, You’ll Like It: The Influence of Expectation, Consumption, and Revelation on Preferences for Beer Psychological Science 17 (12), 1054-1058, 2006
2-) In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency Journal of Consumer Research 36 (2), 173-187, 2009
3-) Keeping It Real in Experimental Research: Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior Journal of Consumer Research 44 (2), 465-476, 2017
4-) Marketing Agility: The Concept, Antecedents, and a Research Agenda Journal of Marketing 85 (1), 35-58, 2021
5-) Shopping Goals, Goal Concreteness, and Conditional Promotions Journal of Consumer Research 33 (1), 60-70, 2006