Leonard Reid

Leonard Reid

University of Georgia - Athens / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1613720
person_outline Leonard Reid's MOST POPULAR ARTICLES
1-) Moviegoers\' experiences and interpretations of brands in films revisitedDE DeLorme, LN ReidJournal of advertising 28 (2), 71-95, 19995201999
2-) Perceived third‐person effects and consumer attitudes on prevetting and banning DTC advertisingH Jisu, DE Delorme, LN ReidJournal of Consumer Affairs 40 (1), 90-116, 20063562006
3-) Measuring trust in advertisingH Soh, LN Reid, KW KingJournal of advertising 38 (2), 83-104, 20093042009
4-) Taking it off: Are models in magazine ads wearing less?LC Soley, LN ReidJournalism quarterly 65 (4), 960-966, 19882391988
5-) Top-level agency creatives look at advertising creativity then and nowLN Reid, KW King, DE DeLormeJournal of Advertising 27 (2), 1-16, 19982111998