Leonor Vacas De Carvalho

Leonor Vacas De Carvalho

AMO GmbH - Aachen / Germany
Business & Management / Marketing
AD Scientific Index ID: 5270590
person_outline Leonor Vacas De Carvalho's MOST POPULAR ARTICLES
1-) Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love Journal of business research 96, 376-385, 2019
2-) Motivations to interact with brands on Facebook–Towards a typology of consumer–brand interactions Journal of Brand Management 23 (2), 153-178, 2016
3-) Brand logo design: examining consumer response to naturalness Journal of Product & Brand Management 24 (1), 78-87, 2015
4-) Brand mergers: examining consumers' responses to name and logo design Journal of Product & Brand Management 21 (6), 418-427, 2012
5-) Bridging the gap between brand gender and brand loyalty on social media: Exploring the mediating effects Journal of Marketing Management 36 (11-12), 1125-1152, 2020