Letizia Lo Presti

Letizia Lo Presti

Università di Roma LUMSA (Libera Università Maria SS Assunta) - Rome / Italy
Business & Management / Marketing
AD Scientific Index ID: 4357892
Maria Santissima Assunta Free University
person_outline Letizia Lo Presti's MOST POPULAR ARTICLES
1-) Embracing AI and Big Data in customer journey mapping: From literature review to a theoretical framework Innovative Marketing 15 (4), 102, 2019
2-) “YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations Psychology & Marketing 39 (5), 1022-1034, 2022
3-) The role of the chatbot on customer purchase intention: towards digital relational sales Italian Journal of Marketing 2021 (3), 165-188, 2021
4-) Engagement in healthcare systems: Adopting digital tools for a sustainable approach Sustainability 11 (1), 220, 2019
5-) Engagement in healthcare systems: Adopting digital tools for a sustainable approachL Lo Presti, M Testa, V Marino, P SingerSustainability 11 (1), 220, 2019552019