Lewis Ks Lim

Lewis Ks Lim

Nanyang Technological University - Jurong West / Singapore
Business & Management / Marketing
AD Scientific Index ID: 6089011
南洋理工大学
person_outline Lewis Ks Lim's MOST POPULAR ARTICLES
1-) Development of archetypes of international marketing strategyLKS Lim, F Acito, A RusetskiJournal of International business studies 37, 499-524, 20061662006
2-) Brand loyalty and situational effects: An interactionist perspectiveKS Lim, MA RazzaqueJournal of International Consumer Marketing 9 (4), 95-115, 19971441997
3-) Harsh voices, sound branding: How voiced consonants in a brand\\\\\\\\\\\\\\\'s name can alter its perceived attributesA Pathak, GA Calvert, LKS LimPsychology & marketing 37 (6), 837-847, 2020422020
4-) Relative effects of store traffic and customer traffic flow on shopper spendingID Anic, S Radas, LKS LimThe International Review of Retail, Distribution and Consumer Research 20 (2 …, 2010392010
5-) Determinants of eHealth literacy among adults in ChinaMO Lwin, C Panchapakesan, A Sheldenkar, GA Calvert, LKS Lim, J LuJournal of Health Communication 25 (5), 385-393, 2020372020