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Li Sun
Zayed University - Dubai / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 5089750
جامعة زايد
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Li Sun's MOST POPULAR ARTICLES
1-)
Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets Li Sun, Surendra Rajiv, Junhong Chu International Journal of Research in Marketing 33 (2), 261—275, 2015 23*2015
2-)
The More the Merrier? Dynamic Variety Management in Evolving Two-Sided Markets Li Sun, Surendra Rajiv, Junhong Chu Fifth Annual Research Symposium in Business and Economics, 2013 2013
3-)
Consumer Heterogeneity and Complementary Product Variety in Two-Sided Markets Li Sun, Surendra Rajiv, Junhong Chu INFORMS Marketing Science Conference 2012, Boston, 2012 2012
4-)
Product Variety in Two-Sided Market: Insights from Home Video Game IndustryLi Sun, Surendra Rajiv, Junhong ChuINFORMS Marketing Science Conference 2007, Singapore, 20072007
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