Liem Viet Ngo

Liem Viet Ngo

University of New South Wales - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 114893
person_outline Liem Viet Ngo's MOST POPULAR ARTICLES
1-) Innovation and business success: The mediating role of customer participationLV Ngo, A O&39;cassJournal of Business research 66 (8), 1134-1142, 20134232013
2-) In search of innovation and customer‐related performance superiority: The role of market orientation, marketing capability, and innovation capability interactionsLV Ngo, A O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'CassJournal of Product Innovation Management 29 (5), 861-877, 20124142012
3-) Creating value offerings via operant resource-based capabilitiesLV Ngo, A O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'CassIndustrial marketing management 38 (1), 45-59, 20094252009
4-) Market orientation versus innovative culture: two routes to superior brand performanceA O\'Cass, L Viet NgoEuropean Journal of Marketing 41 (7/8), 868-887, 20074302007
5-) Examining the firm\'s value creation process: a managerial perspective of the firm\'s value offering strategy and performanceA O\'Cass, LV NgoBritish Journal of Management 22 (4), 646-671, 20113952011