Liem Viet Ngo

Liem Viet Ngo

University of New South Wales - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 114893
person_outline Liem Viet Ngo's MOST POPULAR ARTICLES
1-) Innovation and business success: The mediating role of customer participation Journal of Business research 66 (8), 1134-1142, 2013
2-) Creating value offerings via operant resource-based capabilities Industrial marketing management 38 (1), 45-59, 2009
3-) In search of innovation and customer‐related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions Journal of product innovation management 29 (5), 861-877, 2012
4-) Market orientation versus innovative culture: two routes to superior brand performance European Journal of Marketing 41 (7/8), 868-887, 2007
5-) Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance British Journal of Management 22 (4), 646-671, 2011