Lien Lamey

Lien Lamey

Catholic University of Leuven - Leuven / Belgium
Business & Management / Marketing
AD Scientific Index ID: 1407299
Katholieke Universiteit Leuven
person_outline Lien Lamey's MOST POPULAR ARTICLES
1-) How business cycles contribute to private-label success: Evidence from the United States and EuropeL Lamey, B Deleersnyder, MG Dekimpe, JBEM SteenkampJournal of marketing 71 (1), 1-15, 20075782007
2-) The impact of the multi-channel retail mix on online store choice: does online experience matter?K Melis, K Campo, E Breugelmans, L LameyJournal of Retailing 91 (2), 272-288, 20153782015
3-) The effect of business-cycle fluctuations on private-label share: what has marketing conduct got to do with it?L Lamey, B Deleersnyder, JBEM Steenkamp, MG DekimpeJournal of Marketing 76 (1), 1-19, 20122222012
4-) A bigger slice of the multichannel grocery pie: when does consumers’ online channel use expand retailers’ share of wallet?K Melis, K Campo, L Lamey, E BreugelmansJournal of Retailing 92 (3), 268-286, 20161372016
5-) New product success in the consumer packaged goods industry: A shopper marketing approachL Lamey, B Deleersnyder, JBEM Steenkamp, MG DekimpeInternational Journal of Research in Marketing 35 (3), 432-452, 2018642018