Lili Gai

Lili Gai

University of Texas Permian Basin - Odessa / United States
Business & Management / Marketing
AD Scientific Index ID: 4953870
person_outline Lili Gai's MOST POPULAR ARTICLES
1-) A netnographic analysis of prospective international students’ decision-making process: Implications for institutional branding of American universities in the emerging marketsL Gai, C Xu, LE PeltonJournal of Marketing for Higher Education 26 (2), 181-198, 2016402016
2-) Alcohol and college students: Reasons, realization and intention to quitAK Paswan, L Gai, S JeonJournal of business research 68 (10), 2075-2083, 2015262015
3-) THE SELLING POWER OF CONSUMER-GENERATED PRODUCT REVIEWS: THE MATCHING EFFECT BETWEEN CONSUMERS\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'COGNITIVE NEEDS AND PERSUASIVE MESSAGE TYPESL GaiJournal of Electronic Commerce Research 15 (3), 200, 2014102014
4-) Thriving in a new world economyK PlanggerSpringer International Publishing, 2015102015
5-) Love consumption at the digital age: Online consumer reviews and romantic gift givingL Ye, L Gai, E Youssef, T JiangJournal of Global Marketing 32 (5), 335-355, 201942019