Lina Pileliene

Lina Pileliene

Vytautas Magnus University - Kaunas / Lithuania
Business & Management / Marketing
AD Scientific Index ID: 1796174
Vytauto Didžiojo universitetas
person_outline Lina Pileliene's MOST POPULAR ARTICLES
1-) Principle differences between B2B and B2C marketing communication processesK Rėklaitis, L PilelienėOrganizacijø Vadyba: Sisteminiai Tyrimai, 73-86, 2019932019
2-) Emotional or rational? The determination of the influence of advertising appeal on advertising effectivenessV Grigaliunaite, L PilelieneScientific Annals of Economics and Business 63 (3), 391-414, 2016892016
3-) Customer perceived service quality and loyalty in Islamic banks: A collectivist cultural perspectiveM Kashif, M Abdur Rehman, L PilelieneThe TQM Journal 28 (1), 62-78, 2016772016
4-) Sporto paslaugų kokybės vertinimas: teorinis aspektasL PilelienėOrganizacijų vadyba: sisteminiai tyrimai, 99-110, 2010782010
5-) The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approachL Pileliene, V GrigaliunaiteJournal of consumer marketing 34 (3), 202-213, 2017722017