Linda D. Hollebeek

Vilnius University - Vilnius / Lithuania

Business & Management / Marketing

AD Scientific Index ID: 916377

Vilniaus Universitetas

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Linda D. Hollebeek's MOST POPULAR ARTICLES

1-) Customer engagement: Conceptual domain, fundamental propositions, and implications for researchRJ Brodie, LD Hollebeek, B Jurić, A IlićJournal of service research 14 (3), 252-271, 201140872011

2-) Consumer engagement in a virtual brand community: An exploratory analysisRJ Brodie, A Ilic, B Juric, L HollebeekJournal of business research 66 (1), 105-114, 201337932013

3-) Consumer brand engagement in social media: Conceptualization, scale development and validationLD Hollebeek, MS Glynn, RJ BrodieJournal of interactive marketing 28 (2), 149-165, 201427442014

4-) Demystifying customer brand engagement: Exploring the loyalty nexusLD HollebeekJournal of marketing management 27 (7-8), 785-807, 201122892011

5-) Exploring customer brand engagement: definition and themesL HollebeekJournal of strategic Marketing 19 (7), 555-573, 201122202011

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