Linda Seduram

Linda Seduram

UCSI University - Kuala Lumpur / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 5215901
Universiti UCSI
person_outline Linda Seduram's MOST POPULAR ARTICLES
1-) Promoting sustainable financial services through the adoption of eWallet among Malaysian working adultsN Che Nawi, AA Mamun, N Hayat, L SeduramSage Open 12 (1), 21582440211071107, 2022252022
2-) Predicting smartphone brand loyalty using four-stage loyalty modelL Seduram, AA Mamun, AA Salameh, S Perumal, H ShaariSAGE Open 12 (2), 21582440221099295, 202272022
3-) Social networking brand engagement using creative brand content experiencesKO San, AB Sade, L SeduramInternational Business Research 13 (4), 63, 202062020
4-) The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awarenessRS Chatterjee, L Seduram, TS Kwang, CY Choon, AA MamunInternational Journal of Internet Marketing and Advertising 15 (5-6), 593-614, 202152021
5-) Crafting an Online Shopping Repurchase Decision Making Process: Does the Perceived Competitive Price Matters?L Seduram, PWM Lum, LX YiProceedings of International Conference on Emerging Technologies and …, 202232022