Line Schmeltz

Line Schmeltz

Danmarks Medie- og Journalisthøjskole - Copenhagen / Denmark
Business & Management / Business Administration
AD Scientific Index ID: 908122
Denmark's School of Media and Journalism
person_outline Line Schmeltz's MOST POPULAR ARTICLES
1-) Consumer‐oriented CSR communication: focusing on ability or morality?L SchmeltzCorporate Communications: An International Journal, 20123522012
2-) Identical or just compatible? The utility of corporate identity values in communicating corporate social responsibilityL SchmeltzInternational Journal of Business Communication 51 (3), 234-258, 20141042014
3-) Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communicationL SchmeltzPublic Relations Inquiry 6 (1), 47-72, 2017602017
4-) Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voicesL Schmeltz, AK KjeldsenJournal of Brand Management 26, 304-316, 2019542019
5-) Introducing value-based framing as a strategy for communicating CSRL SchmeltzSocial Responsibility Journal 10 (1), 184-206, 2014502014