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Ling Peng
Lingnan University - Tuen Mun / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 480056
林南大学
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Ling Peng's MOST POPULAR ARTICLES
1-)
Manufactured opinions: The effect of manipulating online product reviewsM Zhuang, G Cui, L PengJournal of Business Research 87, 24-35, 20181712018
2-)
The signaling effect of management response in engaging customers: A study of the hotel industryC Li, G Cui, L PengTourism Management 62, 42-53, 20171702017
3-)
The faces of success: Beauty and ugliness premiums in e-commerce platformsL Peng, G Cui, Y Chung, W ZhengJournal of Marketing 84 (4), 67-85, 2020972020
4-)
Tailoring management response to negative reviews: The effectiveness of accommodative versus defensive responsesC Li, G Cui, L PengComputers in Human Behavior 84, 272-284, 20181092018
5-)
Consumer perceptions of online review deceptions: an empirical study in ChinaL Peng, G Cui, M Zhuang, C LiJournal of Consumer Marketing 33 (4), 269-280, 2016672016
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