Lionel Sitz

Lionel Sitz

EMLYON Business School - Lyon / France
Business & Management / Marketing
AD Scientific Index ID: 1661878
person_outline Lionel Sitz's MOST POPULAR ARTICLES
1-) How does a virtual brand community emerge? Some implications for marketing research A Amine, L Sitz Research Paper, University Paris, 2004 922004
2-) Beyond semiotics and hermeneutics: Discourse analysis as a way to interpret consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' discourses and experiencesL SitzQualitative Market Research: an international journal 11 (2), 177-191, 2008852008
3-) Émergence et structuration des communautés de marque en ligneA Amine, L SitzDécisions marketing, 63-75, 2007782007
4-) Le sentiment régional comme levier d’action marketingD Dion, E Rémy, L SitzDécisions Marketing, 15-26, 2010752010
5-) Embodied ethnicity: the ethnic affiliation grounded in the bodyD Dion, L Sitz, E RémyConsumption Markets & Culture 14 (3), 311-331, 2011622011