Lisa Sciulli

Lisa Sciulli

Indiana University of Pennsylvania - Indiana / United States
Business & Management / Marketing
AD Scientific Index ID: 4458502
person_outline Lisa Sciulli's MOST POPULAR ARTICLES
1-) How organizational structure influences success in various types of innovation Journal of Retail Banking Services 20 (1), 13-19, 1998
2-) Social cause versus profit oriented advertisements: An analysis of information content and emotional appeals Journal of Promotion Management 11 (2-3), 17-36, 2006
3-) Using eye tracking to assess the impact of advertising appeals on donor behavior Journal of Nonprofit & Public Sector Marketing 26 (4), 354-371, 2014
4-) Consumers' level of expectation for services and the role of implicit service promises Services Marketing Quarterly 28 (2), 1-23, 2006
5-) Hospital service-line positioning and brand image: Influences on service quality, patient satisfaction, and desired performance Innovative Marketing 11 (2), 20-29, 2015