Lise Feirud

Lise Feirud

University of South Eastern Norway - Notodden / Norway
Business & Management / Marketing
AD Scientific Index ID: 5218901
Universitetet i Sørøst-Norge
person_outline Lise Feirud's MOST POPULAR ARTICLES
1-) THE COMPLEMENTARY NATURE OF QUALIFICATION AND MONITORING—SAFEGUARDING MARKETING CHANNELSL Feirud, SJ Bell, RE Widing, JB HeideANZMAC, 200122001
2-) A field experiment comparing ambush and cause-related-marketing advertising appealsR Mizerski, KS Mizerski, O Sadler, V Hodgson, L FeirudAmerican Marketing Association. Conference Proceedings 10, 52, 199911999
3-) The effects of cigarette product and brand placements in a movieL Feirud, D MizerskiANZMAC 1998 Dunedin Conference, 731-736, 19981998