Liselot Hudders

Liselot Hudders

Ghent University - Ghent / Belgium
Business & Management / Marketing
AD Scientific Index ID: 1398023
Universiteit Gent
person_outline Liselot Hudders's MOST POPULAR ARTICLES
1-) Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitudeM De Veirman, V Cauberghe, L HuddersInternational journal of advertising 36 (5), 798-828, 201718992017
2-) The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencersL Hudders, S De Jans, M De VeirmanSocial media influencers in strategic communication, 24-67, 20216392021
3-) How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdownV Cauberghe, I Van Wesenbeeck, S De Jans, L Hudders, K PonnetCyberpsychology, behavior, and social networking 24 (4), 250-257, 20216332021
4-) What is influencer marketing and how does it target children? A review and direction for future researchM De Veirman, L Hudders, MR NelsonFrontiers in psychology 10, 498106, 20195152019
5-) Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertisingM De Veirman, L HuddersInternational journal of advertising 39 (1), 94-130, 20205012020