Liyong Wang

Liyong Wang

Otaru University of Commerce - Otaru / Japan
Business & Management / Marketing
AD Scientific Index ID: 4852029
小樽商科大学
person_outline Liyong Wang's MOST POPULAR ARTICLES
1-) Tourist–Tourist Social Interaction in the Co-creation and Co-destruction of Tourism Experiences among Chinese Outbound TouristsX Han, CLC Praet, L WangRevisiting Value Co-creation and Co-destruction in Tourism, 65-85, 015*
2-) Message strategy typologies: A review, integration, and empirical validation in ChinaL Wang, CLC PraetAdvances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 201582015
3-) The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approachX Han, CLC Praet, L Wang Ph D72019
4-) Familiar and total strangers: An exploratory study of in-group and out-group perceptions among international ski resort visitorsCLC Praet, H Gotoh, Y Miyazaki, J Lee, L WangCross-Cultural Marketing in Asia, November 120135, 201542015
5-) Value appeals in Chinese television advertising for automobiles: A content analysisL Wang, CLC PraetAdvances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 201342013