Ljubomir Pupovac

Ljubomir Pupovac

University of New South Wales - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 5272484
person_outline Ljubomir Pupovac's MOST POPULAR ARTICLES
1-) 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysisA Belli, AM O’Rourke, FA Carrillat, L Pupovac, V Melnyk, E NapolovaJournal of the Academy of Marketing Science 50 (1), 147-173, 2022382022
2-) The effect of marketing department power on investor responses to announcements of AI-embedded new product innovationsM Padigar, L Pupovac, A Sinha, R SrivastavaJournal of the Academy of Marketing Science 50 (6), 1277-1298, 202242022
3-) Understanding innovation drive of leading Serbian companiesV Bojovic, L Pupovac, M StrugarPerspectives of Innovations, Economics, and Business 6 (3), 35-37, 201032010
4-) Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic InvestigationFA Carrillat, C Plewa, L Pupovac, C Vanasse, T Willmott, R Legoux, ...Journal of Business Ethics, 1-20, 202422024
5-) Slicing vs chunking product-harm crisis: antecedents and firm performance implicationsL Pupovac, FA Carrillat, D MichaylukEuropean Journal of Marketing 56 (7), 1856-1884, 202212022