Loïc Plé

IÉSEG School of Management - Lille / France

Education / Education (Other, All)

AD Scientific Index ID: 1662186

Institut d'Économie Scientifique et de Gestion

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Loïc Plé's MOST POPULAR ARTICLES

1-) Not always co‐creation: introducing interactional co‐destruction of value in service‐dominant logicL Plé, RC CáceresJournal of Services Marketing, 20109122010

2-) Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agendaM Mustak, J Salminen, L Plé, J WirtzJournal of Business Research 124, 389-404, 20212222021

3-) Studying customers’ resource integration by service employees in interactional value co-creationL PléJournal of Services Marketing 30 (2), 152-164, 20162132016

4-) Customer-integrated business models: a theoretical frameworkL Plé, X Lecocq, J AngotM@ n@ gement, 226-265, 20102152010

5-) Why do we need research on value co-destruction?L PléJournal of Creating Value 3 (2), 162-169, 20171432017

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