Long-Chuan Lu

Long-Chuan Lu

National Chung Cheng University - Minxiong / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 4994044
國立中正大學
person_outline Long-Chuan Lu's MOST POPULAR ARTICLES
1-) Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness LC Lu, WP Chang, HH Chang Computers in Human Behavior 34, 258-266, 2014 6542014
2-) Exploring factors that influence knowledge sharing behavior via weblogs TK Yu, LC Lu, TF Liu Computers in human behavior 26 (1), 32-41, 2010 5402010
3-) The effects of cultural dimensions on ethical decision making in marketing: An exploratory study LC Lu, GM Rose, JG Blodgett Journal of business Ethics 18, 91-105, 1999 3451999
4-) Ethical sensitivity to stakeholder interests: A cross-cultural comparisonJG Blodgett, LC Lu, GM Rose, SJ VitellJournal of the Academy of Marketing Science 29 (2), 190-202, 20013432001
5-) Consumer personality and green buying intention: The mediate role of consumer ethical beliefsLC Lu, HH Chang, A ChangJournal of business ethics 127, 205-219, 20152522015