Long Thang Van Nguyen

Long Thang Van Nguyen

RMIT University Vietnam - Ho Chi Minh City / Vietnam
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4497110
Đại học RMIT Việt Nam
person_outline Long Thang Van Nguyen's MOST POPULAR ARTICLES
1-) Sustainability in fashion and textiles: A survey from developing country Sustainable technologies for fashion and textiles, 3-30, 2020
2-) The Impact of electronic-word-of mouth on e-loyalty and consumers’e-purchase decision making process: A Social media perspective International Journal of Trade, Economics and Finance 10 (4), 85-91, 2019
3-) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries Journal of Marketing Communications 29 (8), 770-795, 2023
4-) The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector International Journal of Educational Management 35 (1), 63-74, 2020
5-) Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels Journal of Hospitality and Tourism Management 48, 88-98, 2021