López-Lomelí, Miguel Angel

López-Lomelí, Miguel Angel

Tecnológico de Monterrey - Monterrey / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4737714
person_outline López-Lomelí, Miguel Angel's MOST POPULAR ARTICLES
1-) Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales MÁ Lopez-Lomelí, J Llonch-Andreu, J Rialp-Criado Spanish Journal of Marketing-ESIC, 2019 182019
2-) Segmenting consumers based on their evaluation of local, global and glocal brandsMÁ López-Lomelí, MC Alarcón-del-Amo, J Llonch-AndreuJournal of International Consumer Marketing 31 (5), 395-407, 2019242019
3-) How local/global is your brand? A technique to assess brand categorisationJ Llonch-Andreu, MÁ López-Lomelí, JE Gómez-VillanuevaInternational Journal of Market Research 58 (6), 795-813, 2016222016
4-) Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisersJH Meyer, EM González, MA Lopez-LomelíJournal of Retailing and Consumer Services 64, 102750, 2022122022
5-) In-store Merchandisers–An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product VisibilityJH Meyer, EMG Hernández, MAL LomelíAdvances in National Brand and Private Label Marketing: Seventh …, 202012020