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Lora Mitchell Harding
AD Scientific Index 2024
Business & Management / Marketing
Belmont University - Nashville / United States
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Lora Mitchell Harding's MOST POPULAR ARTICLES
1-)
Students of a feather “flocked” together: A group assignment method for reducing free-riding and improving group and individual learning outcomesLM HardingJournal of marketing education 40 (2), 117-127, 2018612018
2-)
Keeping goliath on his toes: a case-discussion method for increasing engagement and individual accountability in large classesLM HardingMarketing Education Review 28 (2), 131-135, 2018142018
3-)
Brand advertising in an access–ownership world: How marketing channels impact message persuasivenessLM Harding, MT SchenkelJournal of Marketing Channels 24 (1-2), 51-72, 201792017
4-)
The persuasive power of regulatory nonfitL Harding, M Lisjak, AYK LeeAdvances in Consumer Research 37, 455-456, 201072010
5-)
From old spice to the Texas law hawk: how inbound marketing, content leadership and social media can level the playing field for solo practitionersJM Phillips, KA Huggins, LM HardingJ. Bus. Entrepreneurship & L. 9, 389, 201562015
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