Lora Mitchell Harding

Lora Mitchell Harding

Belmont University - Nashville / United States
Business & Management / Marketing
AD Scientific Index ID: 5218275
person_outline Lora Mitchell Harding's MOST POPULAR ARTICLES
1-) Students of a feather “flocked” together: A group assignment method for reducing free-riding and improving group and individual learning outcomesLM HardingJournal of marketing education 40 (2), 117-127, 2018612018
2-) Keeping goliath on his toes: a case-discussion method for increasing engagement and individual accountability in large classesLM HardingMarketing Education Review 28 (2), 131-135, 2018142018
3-) Brand advertising in an access–ownership world: How marketing channels impact message persuasivenessLM Harding, MT SchenkelJournal of Marketing Channels 24 (1-2), 51-72, 201792017
4-) Do brands like us? The perceived liking of the brand for the self and brand attractionLM HardingNorthwestern University, 201172011
5-) The persuasive power of regulatory nonfitL Harding, M Lisjak, AYK LeeAdvances in Consumer Research 37, 455-456, 201072010