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Lori Westermann
West Texas A&M University - Canyon / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4597049
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Lori Westermann's MOST POPULAR ARTICLES
1-)
The social media affinity scale: Implications for educationRN Gerlich, L Browning, L WestermannContemporary Issues in Education Research (CIER) 3 (11), 35-42, 2010962010
2-)
The New HD Classroom: A" Hyper Diverse" Approach to Engaging with Students.L Browning, RN Gerlich, L WestermannJournal of Instructional Pedagogies 5, 2011722011
3-)
E-Readers on campus: Overcoming product adoption issues with a tech-savvy demographicRN Gerlich, L Browning, L WestermannJournal of Higher Education Theory and Practice 11 (4), 41-52, 2011212011
4-)
CONSUMER UTILIZATION OF AN ADVERTISING STIMULUS: THE EFFECT OF THE Peel\'N Taste® MARKETING SYSTEM ON CUSTOMER ATTITUDES, PRODUCT FEELINGS AND LIKELIHOOD OF PURCHASERN Gerlich, L Browning, L WestermannAcademy of Marketing Studies Journal 15 (2), 103, 201152011
5-)
I’ve Got The Music In Me: A Study Of Peak Musical Memory Age And The Implications For Future AdvertisingRN Gerlich, L Browning, L WestermannJournal of College Teaching and Learning 7 (2), 61, 201052010
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