Lorna Walker

Lorna Walker

Regent s University London - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4803517
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person_outline Lorna Walker's MOST POPULAR ARTICLES
1-) From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing P Antonetti, P Baines, L Walker Journal of Marketing Management 31 (9-10), 940-969, 2015 582015
2-) Helping students understand the relevance of social media tools to marketing practitioners: A case study of a marketing principles module L Walker Marketing Review 14 (23), 5-27, 2014 32014