Louise Heslop

Carleton University - Ottawa / Canada

Business & Management / Business Administration

AD Scientific Index ID: 606014

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Louise Heslop's MOST POPULAR ARTICLES

1-) Country equity and country branding: Problems and prospectsN Papadopoulos, L HeslopJournal of brand management 9 (4), 294-314, 200212952002

2-) The influence of country image structure on consumer evaluations of foreign productsM Laroche, N Papadopoulos, LA Heslop, M MouraliInternational Marketing Review, 200510642005

3-) Product-country images: Impact and role in international marketingN Papadopoulos, LA HeslopRoutledge, 20148522014

4-) Destination in a country image contextJ Nadeau, L Heslop, N O’Reilly, P LukAnnals of tourism Research 35 (1), 84-106, 20087342008

5-) Impact of country-of-origin cues on consumer judgments in multi-cue situations: a covariance analysisM Wall, J Liefeld, LA HeslopJournal of the Academy of marketing Science 19, 105-113, 19915921991

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