Lu Lu

Lu Lu

University of New South Wales - Sydney / Australia
Business & Management / Marketing
AD Scientific Index ID: 5270593
person_outline Lu Lu's MOST POPULAR ARTICLES
1-) Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China Humor in Advertising, 49-70, 2021
2-) Understanding the role of brand salience in brand choice decisions in the charity sector Australasian Marketing Journal 30 (3), 258-270, 2022
3-) Influence of country of origin and type of information exchanged on consequences of offshore service sentiment Journal of Service Theory and Practice 30 (3), 233-255, 2020
4-) Managing customer uncertainty in making service offshoring decisions Journal of Service Research 24 (4), 500-519, 2021
5-) Managing innovation from an SD logic perspective Australasian Marketing Journal, 14413582241246790, 2024