Luca Cian

Luca Cian

University of Virginia - Charlottesville / United States
Business & Management / Business Administration
AD Scientific Index ID: 1683961
person_outline Luca Cian's MOST POPULAR ARTICLES
1-) Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” EffectC Longoni, L CianJournal of Marketing, 0022242920957347, 20203662020
2-) This logo moves me: Dynamic imagery from static imagesL Cian, A Krishna, RS ElderJournal of Marketing Research 51 (2), 184-197, 20143592014
3-) Sensory aspects of package designA Krishna, L Cian, NZ AydınoğluJournal of Retailing 93 (1), 43-54, 20173532017
4-) The power of sensory marketing in advertisingA Krishna, L Cian, T SokolovaCurrent Opinion in Psychology 10, 142-147, 20163392016
5-) National identity predicts public health support during a global pandemicNature Communications 13 (517), 1-14, 2022335*2022