Lucia Vilčeková

Lucia Vilčeková

Comenius University in Bratislava - Bratislava / Slovakia
Business & Management / Marketing
AD Scientific Index ID: 5893779
Univerzita Komenského v Bratislave
person_outline Lucia Vilčeková's MOST POPULAR ARTICLES
1-) The influence of demographic factors on attitudes toward brands and brand buying behavior of Slovak consumersL Vilčeková, M SaboInternational Journal of Education and Research 1 (11), 1-10, 2013482013
2-) Selected problems of family business: A case study from SlovakiaT Peráček, L Vilčeková, Ľ StrážovskáActa Polytechnica Hungarica 17 (7), 145-162, 2020272020
3-) Selected issues of family business in selected countries with emphasis on the Slovak RepublicL Vilčeková, B Mucha, T Peráček, Ľ StrážovskáProceedings of the 31st International Business Information Management …, 2018172018
4-) Advertising credibility across different media channelsL VilčekováIJASOS-International E-journal of Advances in Social Sciences 2 (4), 126-129, 2016152016
5-) Consumer perception of selected brands explored through archetypesL Vilčeková, P Štarchoň4th International Conference on Education and Social Sciences (INTCESS …, 2017112017