Lucie Vokáčová

Lucie Vokáčová

Czech University of Life Sciences Prague - Prague / Czech Republic
Business & Management / Marketing
AD Scientific Index ID: 5986408
Ceská zemedelská univerzita v Praze
person_outline Lucie Vokáčová's MOST POPULAR ARTICLES
1-) Regional branding: building brand value.K Margarisová, L VokáčováActa universitatis agriculturae et silviculturae mendelianae brunensis 64 (6), 2016282016
2-) CONSUMER\'S ATTITUDES TO CORPORATE SOCIAL RESPONSIBILITY AND GREEN MARKETING.J Čerkasov, J Huml, L Vokáčová, K MargarisováActa universitatis agriculturae et silviculturae mendelianae brunensis 65 (6), 2017202017
3-) REGIONAL BRANDING: CUSTOMER’S EXPERIENCE WITH THE CERTIFIED PRODUCTS.K Margarisová, L Vokáčová, K Kuralová, T HlavsaActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66 (6), 2018162018
4-) Implementation of diversification strategy on farms in the Czech RepublicJ Huml, L Vokáčová, Š KalaActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59 (2 …, 2011112011
5-) Regional brands as an attribute of product quality.L Vokáčová, K Margarisová, J Huml, J ČerkasovActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65 (6), 201762017