Lucio Lamberti

Lucio Lamberti

Politecnico di Milano - Milano / Italy
Business & Management / Marketing
AD Scientific Index ID: 1797327
Polytechnic University of Milan
person_outline Lucio Lamberti's MOST POPULAR ARTICLES
1-) N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations Journal of Innovation & Knowledge 1 (3), 170-180, 2016
2-) Marketing strategy and marketing performance measurement system: Exploring the relationship European management journal 28 (2), 139-152, 2010
3-) Mega-events as drivers of community participation in developing countries: The case of Shanghai World Expo Tourism Management 32 (6), 1474-1483, 2011
4-) Mega-events as drivers of community participation in developing countries: The case of Shanghai World ExpoL Lamberti, G Noci, J Guo, S ZhuTourism Management 32 (6), 1474-1483, 20111922011
5-) What makes fashion consumers “click”? Generation of eWoM engagement in social mediaAS Ananda, Á Hernández-García, E Acquila-Natale, L LambertiAsia Pacific Journal of Marketing and Logistics 31 (2), 398-418, 20191842019