Luisa Agante

Luisa Agante

Universidade do Porto - Porto / Portugal
Business & Management / Marketing
AD Scientific Index ID: 5987041
University of Porto
person_outline Luisa Agante's MOST POPULAR ARTICLES
1-) Can advergames boost children\'s healthier eating habits? A comparison between healthy and non‐healthy foodM Dias, L AganteJournal of Consumer Behaviour 10 (3), 152-160, 2011
2-) True colors: Consumers’ packaging choices depend on the color of retail environmentLM Martinez, B Rando, L Agante, AM AbreuJournal of Retailing and Consumer Services, 102372, 2020822020
3-) Encouraging children to eat more healthily: The influence of packagingC Pires, L AganteJournal of Consumer Behaviour 10 (3), 161-168, 2011812011
4-) The impact of event sponsorship on Portuguese children’s brand image and purchase intentions The moderator effects of product involvement and brand familiarityI Simões, L AganteInternational Journal of Advertising 33 (3), 533-556, 2014382014
5-) How much is “too much” for a brand to use an advergame with children?L Agante, A PascoalJournal of Product & Brand Management 28 (2), 287-299, 2019362019