Lydie Belaud

Lydie Belaud

Université de Lorraine - Nancy / France
Business & Management / Marketing
AD Scientific Index ID: 5041997
University of Lorraine
person_outline Lydie Belaud's MOST POPULAR ARTICLES
1-) Do ethnocentric consumers really buy local products? H Yildiz, S Heitz-Spahn, L Belaud Journal of Retailing and Consumer Services 43, 139-148, 2018 542018
2-) Explaining small-retailer patronage through social capital theory H Yildiz, S Heitz-Spahn, L Belaud International Journal of Retail & Distribution Management 45 (6), 641-659, 2017 102017
3-) Investigating the factors driving channel choice and retailer choice in an omni-channel environment S Heitz-Spahn, H Yildiz, L Belaud Projectics/Proyéctica/Projectique, 43-60, 2018 82018
4-) Le joueur social et connecté: une perspective d’analyse par la théorie de l’engagement comportementalL Belaud, S Heitz-Spahn, H YildizDécision Marketing, 77-94, 201672016
5-) Internet des objetsI Chouk, Z Mani, C Lapassouse-Madrid, M Vlad, G Bothorel, R Vanheems, ...5