Lynn Kahle

Lynn Kahle

University of Oregon - Eugene / United States
Business & Management / Marketing
AD Scientific Index ID: 1454463
person_outline Lynn Kahle's MOST POPULAR ARTICLES
1-) A structural equation test of the value-attitude-behavior hierarchy.PM Homer, LR KahleJournal of Personality and social Psychology 54 (4), 638, 198825741988
2-) Physical attractiveness of the celebrity endorser: A social adaptation perspectiveLR Kahle, PM HomerJournal of consumer research 11 (4), 954-961, 198521861985
3-) Social values and social change: Adaptation to life in AmericaLR KahlePraeger Publishers, 198317801983
4-) Alternative measurement approaches to consumer values: the list of values (LOV) and values and life style (VALS)LR Kahle, SE Beatty, P HomerJournal of consumer research 13 (3), 405-409, 198614341986
5-) The involvement—commitment model: Theory and implicationsSE Beatty, P Homer, LR KahleJournal of Business research 16 (2), 149-167, 19889891988