Madeeha Irshad

COMSATS University Islamabad - Islamabad / Pakistan

Business & Management / Marketing

AD Scientific Index ID: 4725811

کامسیٹس یونیورسٹی اسلام آباد

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Madeeha Irshad's MOST POPULAR ARTICLES

1-) Understanding consumers’ trust in social media marketing environmentM Irshad, MS Ahmad, OF MalikInternational Journal of Retail & Distribution Management, 2020502020

2-) Impact of consumers\' online motivations on the online purchase intentions: mediating role of consumers\' attitudes towards social media marketingM Irshad, MS AhmadBusiness and Economic Review 11 (3), 89-111, 2019

3-) Investigating the determinants of consumers’ attitude towards social media marketing: Moderating role of genderM Irshad, MS AhmadOnline Journal of Communication and Media Technologies 9 (4), e201920, 2019212019

4-) Impact of Loyalty Programs on Customers\\\' Loyalty: A Case Study of Shoes and Handbags Retail Outlets of Pakistan.M Irshad, S Amjad, SY JanjuaPakistan journal of psychological research 30 (1), 2015162015

5-) Impact of consumers’ motivations and trust on attitudes towards social media marketing and purchase intentionsM Irshad2018 Summer AMA Conference Proceeedings, 523, 201852018

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