Magdalena Bekk

Magdalena Bekk

Universität zu Köln - Köln / Germany
Business & Management / Marketing
AD Scientific Index ID: 1789150
University of Cologne
person_outline Magdalena Bekk's MOST POPULAR ARTICLES
1-) Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]R Eppmann, M Bekk, K KleinJournal of Interactive Marketing 43, 98-115, 20181832018
2-) Greening the competitive advantage: antecedents and consequences of green brand equityM Bekk, M Spörrle, R Hedjasie, R KerschreiterQuality & Quantity 50 (4), 1727-1746, 2016872016
3-) The benefits of similarity between tourist and destination personalityM Bekk, M Spörrle, J KruseJournal of Travel Research 55 (8), 1008-1021, 2016792016
4-) Support for quotas for women in leadership: The influence of gender stereotypesS Mölders, P Brosi, M Bekk, M Spörrle, IM WelpeHuman Resource Management 57 (4), 869-882, 2018732018
5-) Meta-analytic guidelines for evaluating single-item reliabilities of personality instrumentsM Spörrle, M BekkAssessment 21 (3), 272-285, 2014652014