Magdalena KolańskaStronka

Magdalena KolańskaStronka

University of Zielona Góra - Góra / Poland
Business & Management / Marketing
AD Scientific Index ID: 5988799
Uniwersytet Zielonogórski
person_outline Magdalena KolańskaStronka's MOST POPULAR ARTICLES
1-) Masstige as a mediator of the relationship between a typical user\\\\\\\\\\\\\\\'s image and brand preferenceM Kolańska‐Stronka, P KrasaInternational Journal of Consumer Studies 48 (1), e12920, 2024132024
2-) Cognitive appraisal of the disease and stress level in lung cancer patients. The mediating role of coping stylesA Poręba-Chabros, M Kolańska-Stronka, P Mamcarz, I MamcarzSupportive Care in Cancer 30 (6), 4797-4806, 2022112022
3-) Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agendaM Kolańska‐Stronka, B SinghInternational Journal of Consumer Studies 48 (1), e12983, 202462024
4-) Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagersM Kolańska-Stronka, O GorbaniukCurrent Issues in Personality Psychology 10 (1), 39-48, 202282022
5-) The three-component dimension-based model of self-brand user image congruenceO Gorbaniuk, M Wilczewski, M Kolańska, P KrasaJournal of Strategic Marketing, 1-35, 202162021