Maggie Geuens

Maggie Geuens

Ghent University - Ghent / Belgium
Business & Management / Marketing
AD Scientific Index ID: 1392889
Universiteit Gent
person_outline Maggie Geuens's MOST POPULAR ARTICLES
1-) Marketing communications: A European perspectiveP De Pelsmacker, M Geuens, J Van den BerghPearson education, 200715332007
2-) A new measure of brand personalityM Geuens, B Weijters, K De WulfInternational journal of research in marketing 26 (2), 97-107, 200912382009
3-) Marketingová komunikaceP Pelsmacker, M Geuens, JV BerghTranslated by Vlasta Šafaříková. Praha: Grada, 200311322003
4-) Marketing management: a South Asian perspectivesP Kotler, KL Keller, A Koshy, M JhaPearson, 201311152013
5-) Marketingová komunikaceP De Pelsmacker, M Geuens, J Van den BerghGrada Publishing as, 20037182003