Magne Supphellen

Magne Supphellen

Norwegian School of Economics - Bergen / Norway
Business & Management / Marketing
AD Scientific Index ID: 4989603
Norges Handelshøyskole
person_outline Magne Supphellen's MOST POPULAR ARTICLES
1-) Building brand relationships online: A comparison of two interactive applicationsH Thorbjørnsen, M Supphellen, H Nysveen, P EgilJournal of interactive marketing 16 (3), 17-34, 20025072002
2-) A conceptual and measurement comparison of self-congruity and brand personality: The impact of socially desirable respondingJG Helgeson, M SupphellenInternational Journal of Market Research 46 (2), 205-233, 20045042004
3-) Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism M Supphellen, K Grønhaug International journal of advertising 22 (2), 203-226, 2003 4642003
4-) Consumer ethnocentrism when foreign products are betterM Supphellen, TL RittenburgPsychology & Marketing 18 (9), 907-927, 20014142001
5-) Consumer participation in coproduction:“I made it myself” effects on consumers’ sensory perceptions and evaluations of outcome and input productSV Troye, M SupphellenJournal of marketing 76 (2), 33-46, 20123772012