Mahama Braimah|Stephen Mahama Braimah

Mahama Braimah|Stephen Mahama Braimah

University of Ghana - Legon / Ghana
Business & Management / Marketing
AD Scientific Index ID: 4324827
person_outline Mahama Braimah|Stephen Mahama Braimah's MOST POPULAR ARTICLES
1-) Relationship marketing and customer loyalty: Evidence from the Ghanaian luxury hotel industryB Narteh, GC Agbemabiese, P Kodua, M BraimahJournal of Hospitality Marketing & Management 22 (4), 407-436, 20131792013
2-) Key drivers of automobile brand choice in sub‐Saharan Africa: the case of GhanaB Narteh, R Odoom, M Braimah, S BuameJournal of Product & Brand Management 21 (7), 516-528, 2012802012
3-) Corporate reputation and retail bank selection: the moderating role of brand imageB Narteh, M BraimahInternational Journal of Retail & Distribution Management 48 (2), 109-127, 2020752020
4-) An exploratory study of the impact of green brand awareness on consumer purchase decisions in GhanaM Braimah, EY Tweneboah-KoduahJournal of Marketing Development and Competitiveness 5 (7), 11-18, 2011732011
5-) Customer relationship management and patient satisfaction and loyalty in selected hospitals in GhanaG Abekah-Nkrumah, M Yaa Antwi, SM Braimah, CG OforiInternational Journal of Pharmaceutical and Healthcare Marketing 15 (2), 251-268, 2021692021