Mahendra Kumar Shukla

Mahendra Kumar Shukla

Nalsar University of Law Hyderabad - Hyderabad / India
Business & Management / Marketing
AD Scientific Index ID: 4360042
నల్సార్ న్యాయ విశ్వవిద్యాలయం
person_outline Mahendra Kumar Shukla's MOST POPULAR ARTICLES
1-) Managing customer relations in a modern business environment: towards an ecosystem-based sustainable CRM modelMK Shukla, PN PattnaikJournal of Relationship Marketing 18 (1), 17-33, 2019222019
2-) Linking relational benefits and customer loyalty: The mediating role of customer intimacyMK Shukla, PN PattnaikServices Marketing Quarterly 41 (4), 322-343, 2020122020
3-) Managing customer knowledge in service economy: Proposing a conceptual model of CKM for servicesSC Pandey, MK Shukla, UK MauryaHandbook of research on strategic business infrastructure development and …, 2014122014
4-) Examining the impact of relational benefits on continuance intention of PBS services: mediating roles of user satisfaction and engagementPN Pattnaik, MK ShuklaAsia-Pacific Journal of Business Administration 14 (4), 637-657, 2022112022
5-) Diversity and equality management system and perceived organisational performance: a mediating role of organisational citizenship behaviourB Patnaik, MK ShuklaBusiness Perspectives and Research 9 (2), 215-234, 2021112021